Giclees give all artists new ways to grow their audience and increase profits. And established artists can utilize them to expand their reach. Marketing giclees works for emerging artists or artists with limited experience selling their work. Giclees are an excellent way to increase sales because they allow you to offer your work at lower prices than if it were only available as a traditional fine art reproduction. Success leaves tracks - learn to find and follow them here.
In 2012, I penned a definitive article for The Artist’s Magazine titled, “Are Giclees Right for You?” My efforts continue through today, helping you with advice on how to find and work with a giclee printmaker. Having it included as a North Light Book Club selection was a thrill. I began promoting art prints as a business concept in 2005 when I published the first edition of How to Profit from the Art Print Market. Finding and Working with the Right Giclee Printmaker. And as an example, you’re reading an extensive and comprehensive update to my original 2008 post providing insights and advice on how to make the most of working with a professional giclee printmaker. With giclees, artists sell multiple copies of their original artwork, making them more profitable and secure in their art business.įor those reasons, I’ve continued to write about giclee printmakers and marketing giclees over the years. Barney Daveyįine art reproductions, aka giclees, help artists expand their marketing to a broader audience with more price points and sizes. Choosing the right giclee printmaker is critical to your success marketing high quality fine art prints.
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